Over 25 years in diverse marketing and project management roles, working for both major corporations and start-ups, managing individuals, teams and markets.
I’m doing what I love most: helping people market their great ideas. My skill set has driven growth for consumer goods, recording artists, athletes, non-profits, professional consultants, health & fitness, the arts, food & beverage and events. I understand the process and have demonstrated success across a wide range of products.
At age 10, I was the first girl ever on the major league baseball team in my home town of South Orange, NJ – the local press covered it. I was a top pick for the #1 team and I’m convinced some super-power came over me at tryouts to test my ability to deal with the limelight. Next up, a baby-sitting empire at age 12 and being the 8th of 11 children, I had skills. My motivation? I wanted Levi’s, not stretchy hand-me-down pants.
In college, I was a full-time student pulling A’s while making $3k a month as a cocktail waitress in an Atlantic City casino – who needs a sorority sister? A week after graduation, I drove alone from the Jersey shore to Newport Beach, CA in my Nissan Sentra and a gun under my seat. Four years of beach-blanket-bingo later, I headed to LA and landed a job at MCA Records from a chance encounter with a New Yorker who “liked my east coast vibe.” It was the start of an amazing career!
3 years with world-class athlete and tennis icon, Venus Williams as manager for social media, lifetstyle blog, brand ambassador program and e-commerce collection releases. We built a social media brand ambassador program with 50 top fitness bloggers, while also curating content for a lifestyle blog driving 30% of site traffic. Across Venus Williams’ 2 brand platforms, followings increased to almost 4 million, tripling organically in under 2 years.
Anything is possible – it’s all up to how much work you want to put in.
8 years with MCA Records during their #1 pop label reign, as Regional Promotion Manager in 2 of the Top 10 sales markets in the country. Platinum record awards for Live, Mary J Blige, Sublime, Elton John, New Edition, Meat Loaf, Pulp Fiction soundtrack, Dangerous Minds soundtrack.
Relationships will get your project in the door, but the product must get it invited to dinner.
5 years with Left Bank Management Company as National Promotion Director, working on the 3 of the most successful artist relaunches in history: Meat Loaf, Blondie & Motley Crue.
The industry laughed at bringing Meat Loaf back and he went on to sell 6 million records. Know your audience and don’t listen to jaded people. People love Meat.
3 years with Rendezvous Entertainment as Marketing Director, record label started by award-winning saxophonist Dave Koz which garnered industry award “Label of the Year” and a Grammy nomination in its first year.
A start-up can get awards if they have great product and it doesn’t hurt when the industry adores the creator. Niceness pays off.
3 years as Marketing Manager for Entercom Radio, helping launch 105.1 The Buzz’s successful Daria & Mitch Afternoon Show, and marketing Sports Radio 1080 The Fan & Heritage station KGON to their highest ratings in history.
Go back to the roots of what made people like you.
Campaign Manager for Seventh Generation eco products in their first-ever marketing efforts in Portland, targeting new moms and green-minded consumers, resulting in extensive media coverage and targeted sales goal.
People love free stuff and they don’t want a heavy message, as green as they claim they are. Keep it light!
Creator of I Walk the Vine, a Portland-based apparel & gift line for wine enthusiasts, placed in over 50 wineries & gift shops nationally.
Great ideas can come simply from your gut, especially if you are bringing to market something different. Products that “wink” and make people smile set a great foundation for enthusiasm.