7th Generation

7th Generation

Portland, Fall 2009
Campaign Marketing & PR Manager

This eco-products company has been making chemical-free, environmentally-friendly products for 20 years, but had never launched a marketing campaign.  They chose 6 markets with a high “green” consciousness and Portland was one of them. Our target was new moms and green consumers and we found them!

I hired a street team of 5 women who lived this lifestyle and knew where to go. We set up sampling & speaking opportunities at toy stores, farmer’s markets, organic stores, holiday bazaars, family festivals, museums, kids’ concerts, Lamaze classes and pediatric centers/medical offices. We delivered over 40K samples and 40K coupons into the Portland coummunity!

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