PORTFOLIO

Grown & Crated

Brand Positioning & Messaging
Strategic Plan
Newsletter Stratgey
Blog Strategy

Elizabeth Johnston loves the local food scene in Portland.  She loves the makers that are hand-crafting these products so you can enjoy pure deliciousness right in your home.

She created  the home delivery service Grown & Crated featuring the best of Portland-made foods & goods.

We did a full branding identity and marketing plan for Elizabeth & Grown & Crated. We really honed in on her targeted customer and where she could find them, what they cared about & how she could communicate to them via her platforms.

One of her biggest challenges was explaining why she was different than other specialty food sites, and why consumers should care. I did a Blog post on this as a feature in my monthly newsletter.

 

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