PORTFOLIO

Mars Candy – goodnessknows

goodness knowsPortland Campaign Manager

Mars Candy, through the Motive Agency, hired me to develop Portland into one of only 3 markets in the country to test their first venture into healthy snacks. Primary focus was grocery store sampling and key lifestyle events to reach our desired target demo. This was a phenomenal campaign with the budgets to support a top-level presence, and managed by one of the best advertising agencies in lifestyle marketing.  LHK’s role:

  • Hired high-quality Brand Ambassador team
  • Conducted all trainings
  • Managed market inventory and marketing materials
  • Coordinated all inventory and store demos with management
  • Researched and recommended best market lifestyle events
  • Executed all events
  • Weekly market recaps
  • Quarterly extensive recaps

“Liz has been an incredible asset to the goodnessknows team for the last year–in fact, I’m not sure we could have survived without her! Her dedication and positive attitude as well as her ability to work with all types of people and personalities definitely made all the difference for our program”.

Jennie Wolf – Account Lead, The Motive Agency

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