PORTFOLIO

Power of the Purse

Publicist & Social Media Manager

Benefiting Girls Inc, Portland Art Museum, Starring Dionne Warwick

Dionne Warwick Power of the Purse 2010

This event was the 5th annual for non-profit Girls Inc, encouraging all girls to be strong, smart and bold. Thirteen local celebrities were paired with local purse designers to come up with one-of-a-kind creations to be auctioned at the gala. This year, Dionne Warwick was the special guest celebrity and her visit to Portland was the highlight of all 5 years combined.

The content was a joy to work, with so many angles to use, from the human interest side to the fashion elements to all the different “purse-o-nalities” and their respective stories. Dionne was a huge media draw but the biggest “get” on thus campaign was a full cover story in the Living section of the Oregonian which focused on the purse designers and their local match – it was the first year the paper covered the event so this made us all very happy!

TV COVERAGE

News Channel 8 covers Power of the Purse

PUBLICATIONS

Power of the Purse 2010 in Oregonian
How We Live,
cover, April 29, 2010
www.oregonian.com

ONLINE COVERAGE

The Examiner covers Power of the Purse 2010Neat Sheet covers Power of the Purse 2010Byron Beck covers Power of the Purse 2010

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