Facebook Fan Pages – The Switch!

On March 30th, all of your Facebook fan pages will convert to the new timeline – are you ready?  The new Facebook Timeline is designed to be more like a web page.

Here’s a very informative 3-minute video from social media expert Jason Keath:

 Some of the key points from Jason’s article:

Use more photos

Facebook knows that people love photos. They love to share them, engage with them, and they go viral more quickly than other content types. So Facebook wants all businesses to pay more attention to images.

You need a high-resolution photo  for your Facebook Timeline cover or else it will be blurry – need one?  Here are a few tips:

  1. Use an iPhone or other smartphone to take large photos of products, customers or employees. Capture the personality of your brand.
  2. Use iStockphoto.com or Shutterstock.com to buy stock images that represent your brand. Expect to pay $50 to $100 on the low level for a really good image.
  3. Use Photoshop or free photo editor Pixlr to edit your cover image (if you use Chrome, search for the pixlr chrome app).
  4. And do not forget, Facebook says there are no calls to action allowed in the cover image. So no websites, phone numbers, coupons, sales, like this, share that, or arrows. This space is for branding only.

Tell Your Story

Businesses can go in and add their founding date and story.  Use photos and historical moments to talk about your business and the personality that goes along with it.

See the rest of Jason Keath’s article here.

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