Wine Marketing

Wine Marketing

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You’re small, maybe family-owned or in collaboration with a partner who shares a vision.
Hiring an agency is cross-prohibitive and risky if the ROI isn’t immediate.
Your current marketing specialist is also probably wearing several hats – sales, production, hospitality.
Social media, newsletter marketing and website content is not always consistent.
We Get It.

How do I get the word out?

LHK Marketng has designed a model to provide marketing services to wineries on a monthly basis so that you can get back to what you’re really good at – creating delicious wine.

Your marketing tools – shall we have a look?
Social Media

Are you in the game? We mean, really in the game.
Know the difference between recreational use on social media and truly strategic business execution.

  • What platforms do you have set up?
  • Do your social media efforts reach your target demographic?
  • What’s engaging people?
  • Are you measuring analytics and taking action?
  • Which platforms are driving sales?
  • Are you aware of the ad opportunities on these platforms?
Newsletter Marketing

Don’t dismiss it.  Social media is an ocean of competitors.  Your message gets through in bits & pieces.

A newsletter is a one-on-one date, with proven ROI.
Grow it. Own it.

  • Do you have a regularly scheduled newsletter?
  • Are you measuring  & testing formulas that work for open & click rates
  • How are you building your list? Build. The. List
  • Do you know the importance of Subject lines?
  • Are you strategic about your content?
Website content

This is your digital brand flagship, the first impression.  You only get one shot at…we’ll spare you the rest!
If you can’t look at your website and say “Yes! That’s how I want people to think of me,” then you need a makeover.

  • What are your goals for your website?
  • Is your brand jumping off the page?
  • Do people want more as soon as they hit the homepage?
  • Do you know the rate people jump off and which pages?
  • Do they make it to the Shop and buy?
  • Do you know your most visited pages?
Brand Story

Have you ever had a proper brand marketing analysis?
We recommend shooting from the hip, using your gut, but love to add a little dose of proven marketing formula too.

  • So what is your brand? What sets you apart?
  • Brand storytelling is a proven connection point to consumers – have you told your story?
  • Do you know your core values & mission? Do your customers know?
  • Consistency in content: from product to your website to marketing materials to your tasting room
These are thought-starters. Let’s dig into YOUR needs.

We can work with you on a monthly basis depending on your budgets and priorities.
Check out our full service marketing menu for ideas.

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