I am a big fan of sending stuff that says “This is me and I’m clever.” Especially if you are going for a job or trying to set yourself apart to someone who is receiving a ton of material. Like, resumes.

Karin was going for a marketing gig at Lucy. She wanted it badly and had already had her first interview. Now what?  How about professional photo shoot w/Karin in Lucy threads,  inserted into mock-up Lucy magazine cover with some of their marketing priorities as “features”? I wanted to deliver this myself to the hiring manager!
Follow-up: Karin stayed at her job and was promoted.

OK, this is a silly indulgence.  Holiday cards – how to send one that’s different.
I wanted to send a photo that makes fun of how different Scott and I are when it comes to the holidays – he did not celebrate Christmas growing up and I can’t get enough.  We hired Tim Gunther and captured the perfect “happy-couple-yet-opposites” sentiment. 2 years later, our friends and family still talk about this card.

Let me help you come up with that perfect pitch idea – let’s get clever!