Power of the Purse 2010
Publicist & Social Media Manager
Benefiting Girls Inc
Portland Art Museum
Starring Dionne Warwick
This event was the 5th annual for non-profit Girls Inc, encouraging all girls to be strong, smart and bold. 13 local celebrities were paired with local purse designers to come up with one-of-a-kind creations to be auctioned at the gala. This year, Dionne Warwick was the special guest celebrity and her visit to Portland was the highlight of all 5 years combined.
The content was a joy to work, with so many angles to use, from the human interest side to the fashion elements to all the different “purse-o-nalities” and their respective stories.
How We Live – cover – April 29, 2010
TV Coverage:
Multiple hits on Local Blogs:
PDX Neat Sheet #2
PDX Neat Sheet #3
Event Press Release – short form
Event Press Release – long form