Liz Kay
Marketing, Brand & Content Specialist
Arroyo Grande, CA
(805) 994-9952
liz@lhkmarketing.com
https://lhkmarketing.com/

Executive Summary

I am often referred to as a marketing generalist because of an extensive skill set in multiple areas relating to the strategic, creative and tactical aspects of branding and marketing. 25+ years working in multiple industries and team sizes with a great understanding of cross-functional capacities and processes. Excellent project manager with highly-developed disciplines in strategic planning, timelines, accountability management and deliverables lifespan. Specialist in content creation and copy-writing, building brands through an authentic voice, targeted to the desired audience. Effective brand watchdog committed to consistency across platforms. My ability to understand & operate any platform is a huge asset to any client.

I work remotely with ease through multiple communication platforms and project management applications, and will expertly keep projects on-time and on-budget.

Specialties:

BRAND STRATEGY: 
Brand positioning 
Brand audit for consistency 
Storytelling
Copy-writing
Communications materials

CONTENT: 
Marketing/Brand 
Strategy & creation: website, social media, blog, email marketing Content calendars Strategic SEM & SEO 
CRM set-up and execution 
Website content management: WordPress, Squarespace, Shopify, Weebly, Wix, Expression Engine 
Email marketing: Constant Contact, Mailichimp, Mad Mimi, Icontact,
Core graphic skills in photo cropping/resizing, creative imagery for blogs, social media, newsletters

MARKETING & PROJECT MANAGEMENT: 
Strategic plans & timelines 
Presentations & recap 
Communication materials 
Website build management: user experience, creative, dev, content, photo shoots Management tools: Asana, Basecamp, Google Drive, Invision, Slack

Experience

July 2008 – present
Arroyo Grande, CA
LHK Marketing
Marketing, Content & Brand Specialist
Client list includes Mars Candy, CenturyLink, Venus Williams, Seventh Generation, adidas, The Audubon Society of Portland, 3Degrees Inc.
Continual success in bringing new brands & products to market, from small business to large corporations, working with individuals, teams and agencies.
Highly skilled in leading teams with project and process management.
Excellent communication and writing skills.

March 2006 – July 2008
Portland, Oregon
Entercom Communications, Inc
Marketing Manager
Brand manager for leading radio broadcast group, creating strategic marketing plans to grow listener & client base through integrative experiential & sales campaigns.
Developed programs to target and communicate with station target audiences using assets that included on-air personalities, digital web programs, database marketing and on-site events.
Instrumental in the launch of 105.1 The Buzz’s #1 Daria & Mitch Afternoon Show, and marketing Sports Radio 1080 The Fan & Heritage station KGON to their highest ratings in
January, 1989 – Oct, 2005
Los Angeles, CA
history.

Director of Promotion & Marketing
MCA Records . Beyond Records. Rendezvous Entertainment.
Started career in an executive assistant position at MCA Records in Universal City, beating out over 200 applicants.
Promoted to regional promotion field representative with a 5-state region, winning “Rookie of The Year” at the annual national convention.
Promoted to larger market with increased responsibilities in two of the Top 10 sales markets in the country. MCA reigned as the #1 Pop Music #1 Rock l#1 Urban label.

Education
BA – Political Science/Business – Stockton University, Pomona, NJ